3 Weeks: 29th June 2015 – 17th July 2015
Why Use Pinterest?
Pinterest is one of the fastest growing social media platforms ever and is already delivering significant traffic to business websites. Pinterest users are in ‘shopping mode’ and spend more than when using any other platform. With 80 million users and growing steadily, Pinterest is becoming increasingly influential as a business and sales tool.
How It Works
- Sign up for the course by booking your place.
- You will receive your lessons via daily emails. A lesson is sent out every weekday morning for the duration of the course.
- You will receive feedback on your progress by doing the weekly assignments.
- You can also contact the trainers or chat with other participants in the We Teach Social group on facebook.
- By the end of the three weeks, you will be much more confident about your ability to use pinterest effectively for your business and your website traffic will be increasing as a result.
Book Your Spot
Who Should Take This Pinterest Course?
Maybe you have heard of Pinterest and believe it would work well for your business but you’re not sure where to start. Perhaps you’ve set up an account and just aren’t sure how to make the most of it. This course will show you how to maximise your success on Pinterest, starting with the absolute basics and working up to ensuring you understand how to use many of the Pinterest tools.
This course will be of use to almost all businesses but particularly to those who sell very visual products such as fashion items, food related products, crafts, travel, home decor, photography, art and design.
How Is The Course Delivered?
This course is being taught over 3 weeks. You will receive a daily email (every week day) with a lesson for that day. You will be given mini assignments during the course and you will receive regular feedback on the progress of your Pinterest account which is designed to ensure you stay on track and get the most from the course.
How familiar do I need to be with social media to do this course?
You will need an email address. Ideally you should have an existing website in order to benefit fully from this social media platform (or in the process of building a website).
Week 1 – Introduction & How To Maximise Pinning Potential of Your Pins
Learning Outcomes – In the first week, you will set up your pinterest account, understand how to use keywords to optimise your account, pin images and create pinboards. You will also understand how pinterest works and its potential for your business. You will discover how to create compelling pins that will drive traffic to your website.
- What is Pinterest? How it works for businesses. You will be setting up your Pinterest account, following 10 people, adding your avatar and filling out your biography.
- You will be shown how to create boards and you will be able to pin pins to those boards.
- How to categorise your boards and write a compelling description. You will be shown how to optimise the description for the search engines.
- How to find suitable pinners to follow
- How to repin and like other pins
- What makes a good pin? How to create a successful pin.
- How to use free photo editing software to improve your images.
- How to use free software to add text to images.
- How to ensure your images are maximising their pinning potential on your blog and website.
- How to ensure your pins link to your website
- Assignment – to submit your pinterest account for assessment – it should include at least three of your own pins.
Week 2 – Shared Boards, Growing Followers & The Written and Unwritten Rules of Pinterest
Learning Outcomes – You will understand how to create and use shared boards to connect with other pinners and increase the virality of your own pins, as well as recognising how to increase your followers.
- How to increase your followers
- How to add your pinterest widgets to your blog and any other web presence
- How to use shared boards to your advantage. How to create or join a shared board.
- How to create and use a secret board.
- Pinterest and Copyright
- Pinetiquette – the written and unwritten rules
- More of – What Not To Do On Pinterest
- Assignment – to create a shared Pinterest board and check your own pinterest account is following the etiquette.
Week 3 – Pinterest Tools & Measuring Results
Learning Outcomes – Many tools have been created which make the monitoring, measuring and scheduling of your Pinterest activity much easier. You will also learn how to evaluate your Pinterest activity to date.
- Identifying why popular pins are so successful
- Learn how to use a different pinterest tool each day
- Learn how to schedule your pins
- How to verify your account
- How to share your pins to your facebook business page
- Discover how to analyse your Pinterest effectiveness. Explanation of Pinterest Analytics and using Analytics on Tailwind
- How to use Rich Pins effectively.
- Assignment: Use Pinterest tools to schedule your pins and monitor your pinning. Submit your Pinterest profile for feedback.
Book Your Spot Below
Advanced Pinterest Course – If you feel you are using Pinterest well at the moment and wish to run contests, use more tools and use it more effectively for your business, do sign up for our Advanced course.