When is the last time you sat down and tried to look objectively at your blog?
I’ve been doing this recently and it’s a tough task. I’ve been surprised how much it has evolved over time and what I’ve learnt on the way. For a blog that teaches people how to do things I think I’m the one who has learnt the most.
Today’s blog post is a challenge for you. It was inspired by Darren Rowse’s ProBlogger podcast. In one episode he asked us to write an elevator pitch for our blogs and that’s the mantle I am passing on to you.
Most businesses have been asked to write an elevator pitch at some stage. Maybe you were on a training course, at a motivational talk or maybe you read about them in a book. For those of you who subscribe to my newsletter you’ll have even heard me talking about it before.
For those of you who haven’t come across the term here’s how Investopedia defines it:
“A slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds.”
Why Does Your Blog Need An Elevator Pitch?
There may be case for having an elevator pitch for your business but why would you create one for your blog? Here are just a few benefits of creating one:
- Refine your message – As bloggers we often take inspiration where we find it. At some stage, we have to admit that we shouldn’t just write about everything that crosses our mind. Writing an elevator pitch can help us define and refine what we are doing.
- Reminds you who you are writing for – Sometimes we just start writing without imagining who will read it. By thinking more about who we write for and defining that in our pitches we can begin to ensure all our content will appeal to them.
- Tells you where you are going – This was a biggie for me. It was only when I sat down to write my elevator pitch that I realised how much I had learned from my blogging and where I wanted to bring it in the future.
4 Elevator Pitch Examples From Bloggers
I challenged some of my blogging friends to create elevator pitches for their blogs. Two responded almost immediately and you will find their pitches below. The speed of their response told me that they already understood their blogs and readers. I also challenged Lorna to write one for her Irish Farmerette blog and so as to be fair I wrote one for my own blog.
1. Conor Bofin – One Man’s Meat
I think Conor was in the lift for the Empire State Building, it is by far the longest pitch I received but it’s full of good stuff.
“I started blogging on One Man’s Meat four years ago as a way of deepening my understanding of digital while facilitating my passion for cooking. Photography improvement had to come along for the ride as a food blog with poor quality photos is a sad place to be.
In any endeavour that involves the written word, one needs to tell a story. I try to do that and to be engaging, cook some food, photo that food in as attractive a way a possible and present the whole lot to you in an interesting, mouth watering way.
I love doing it because it raises my game as a home cook. I t keeps me up to date on digital and social media and I get to try to improve my photography as we go. The family get to eat a diverse range of delicious food too.
I have been honoured to win a bunch of awards for the blog as well as being Freshly Pressed, the Nirvana for WordPress bloggers. My stuff features on Savour.ie (run by a friend of mine) and I have appeared occasionally in print here in Ireland and overseas. It’s great fun. If it stops being that, it will stop.
Visit the blog at www.conorbofin.com, leave a comment and come back when you can.”
I love that he has thought out:
- What his blog does
- Where it has come from
- How he has benefitted
- What he wants to achieve
He even ends it with a call to action. It’s almost a blog post in itself.
2. Lorna Sixsmith – Irish Farmerette
“I write a farming blog for female farmers and farm wives who enjoy reading about other farming lives, especially those who enjoy a laugh at themselves.
It showcases the good, the bad and the funny of what happens on our Irish dairy farm. It also includes my musings on why farmers are considered a good catch, what every farm wife needs to know and how one might achieve the status of being considered a perfect farm wife.”
Although much shorter, Lorna manages to define who she is writing for and what they can expect as readers.
3. Kate McQuillan – Pet Sitters Ireland
“The Pet Sitters Ireland Blog is written with our customers questions in mind.
We aim to answer every question they have about Pet Sitting and Dog Walking, and also provide them with information about pets, related services and products.
It’s uniqueness comes from the transparency we have around the services we offer – no question goes unanswered!”
The only business blog in the bunch (aside from mine) Kate communicates exactly what she wants to achieve with her blog.
As someone who might require pet sitting services in the future, the final line reassures me that her blog would be a good place to go for information.
4. Amanda Webb – Spiderworking
That’s me. This exercise has been the start of a journey for me. I’m overhauling my blog in a big way and I’m in the process of starting a podcast. I’m hoping the podcast will tell the story of the blog which in turn will become the bones of the business blogging book I am writing.
“I write a blog for my business Spiderworking designed to help small businesses who want to learn more about how they can get more from social media.
My aim is to give people enough information to allow them to run their own social media. I also rely on it to show people that I know what I’m talking about. I often feel like my readers are on a journey with me as I pick up new tips.”
It may not seem life changing to you, but it was a turning point for me. Wait until you spend some time writing your own elevator pitch. I hope it inspires you like it has me. If you do I’d love to see them so feel free to paste them in the comments.